Industry: Freight operations and supply chain management

Focus: Real-time shipment visibility, asset tracking, delivery forecasting

Technologies: GPS integration, 3rd-party System APIs integration, data stream processing, Google Maps API visualizations, PostgreSQL, Laravel

Duration: 3-month implementation across asset fleet

The Challenge

Lack of real-time location data and poor shipment tracking

 

The company struggled with shipment delays, misplaced equipment, and frustrated customers due to:

• No centralized location tracking for trailers and trucks
• Manual check-ins and status calls
• No estimated time-of-arrival (ETA) based on location context

Our Solution

Location-aware shipment tracking and status updates

 

We integrated GPS feeds with the shipment system to provide automated tracking updates, live maps, and location-based event triggers.

Key capabilities include:

• Continuous asset tracking with GPS pings
• Automated shipment status updates based on geofencing
• Estimated delivery windows calculated from actual movement
• Fleet view dashboard for operations team

Business Impact

Clearer shipment control and reduced inquiry volume

• 70% reduction in customer “where’s my shipment” calls
• Proactive alerts for delays and early completions
• Improved asset utilization with idle-time visibility
• Central visibility for all ongoing deliveries
• Unexpected fleet behavior notifications

With live GPS tracking and predictive updates, operations teams gained the visibility they needed to manage exceptions — and earned trust from their customers in the process.